Tuesday, September 1, 2009

Futura vs Verdana

Yes, Ikea changed their typeface from Futura (a simple, futuristic form of geometric shapes) to Verdana (a Microsoft-created-so-they-don't-have-to-pay-the-royalties typeface, much like Arial is to Helvetica, but that's another argument all in itself). See for yourself.


Look at Futura's near-perfect bowls in the o and p and q. I think Verdana is a little confused as to whether to be a serif or sans-serif, i.e. I and J. (Also known as a humanistic typeface) Microsoft needs to stop re-designing timeless typefaces.

I love the fact that there is a petition for Ikea to change back to Futura. The reasoning behind this horrendous act is because Verdana is better for print + web. Last I read, there were 2,000+ people who signed the petition.

Gotta love them typophiles.


1 comment:

  1. i noticed this too! back to FuTURA please.. i think it just suits ikea in general.

    andd YES! i do have a typewriter. It's a Royal Quiet DeLuxe portable that came with it's own black carrying case. It's absolutely divine.

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